Develop a Social Media Plan for Your Events


Allowing your brand to stand apart from the pack requires you to create an engaging social media plan to engage your attendees and uplevel your brand from the beginning to the end of your event.


Social Media Strategies for Events


Developing a comprehensive social media strategy, from the native channels to use crafting engaging content, will define how the details of your event are distributed on social media channels.


Here’s how to create a social media strategy that will in turn drive an amazing experience for your guests.


Ahead of the Event


Being successful on social media requires you to focus on reach, engagement and expectation for the event itself. Achieve all three by taking the following steps:


Pinpoint Your Ideal Audience


Identify the best social media platforms for you to post on by analyzing your organization’s past performance across all channels so you can make a knowledgeable choice.


Utilize Hashtags


Social media strategies should use brand-specific hashtags to generate reach and engagement. Using approved hashtags on your event’s social media posts, event microsites and in email signatures will allow you to get the word out about your #event.


Contact Influencers and Micro-influencers


Influencer marketing partnerships that are thoughtfully constructed and appropriate for your goals can help drive engagement and attendance at your event. Provide them a breakdown of what you’d like them to communicate, to what audience, and what you’re looking to pay them. Additionally, event presenters can tap their audiences to get the word out about your event.


Be Consistent


Ensure your brand is consistent across your online presence, ensuring your social media posts have the same branding and character.


Post Teaser Content

Teaser posts can be an especially engaging part of a social media strategy and a means of generating real excitement. Post about an event as far in advance as possible to generate engagement, excitement and attendance at your events.


Build a Facebook Event


Facebook events are another great way to get the word out about your event via a social media strategy. Here are a few tips to help your events page succeed:


  • Create compelling content to describe your event
  • Make sure links to purchase tickets stand out
  • Tag speaker and attendee’s social media profiles
  • Consistently post updates or respond to comments that guests may have left on your page


Throughout the Event


Social media strategies can drive engagement and networking throughout an event.


Hashtag Promotion


Design event decor to include your hashtag so that guests take photos in front of the pieces during your event. Some spaces could include a flower wall, balloon arch or step and repeat.


Create Video Content on Social Media


Creating livestream videos, Instagram Reels and TikTok content is another method to showcase your event to attendees who both attended and missed the event. Show videos on your social channels to convert your audience into an engaged audience.


Following the Event


Create More Video Content


Request your attendees share video content from your event to drive follow-up engagement. Reward attendees with prizes for successful posts, and be creative in thinking about how to reward guests who post video content.


Request Testimonials


Online survey tools can allow your company to do a pulse check of your post-event performance. Email these surveys to your attendees, and send them reminders via targeted posts on social media to answer questions that can provide content for testimonials.


Showcase Event Testimonials

Build advertising campaigns from attendees’ testimonials through the comments they left on social media. Tagging the testimonial owner is an additional method to gain engagement and to open the door for referrals.


Social media is a key strategy to create multiple opportunities for developing engaging content that can be used across your brand’s channels in a way that will keep attendees engaged, drive a sense of belonging, and extend the reach and value of your event.