Seven Event Technology Trends to Follow

It’s a challenge to picture a world without technology. Event technology is exciting and evolving and necessary to plan, promote and host events. Keeping up with the latest trends that move the industry forward can allow you to develop impactful experiences for event-goers. 

 

Event technology can include digital solutions, software as a service, and other functions that assist planners. Staying abreast of technology trends is critical for companies, including event and advertising teams. 2024 and beyond will showcase event technology trends that will reshape the way teams create, accomplish, and enjoy. 

 

Let’s discuss the upcoming event technology trends we expect.

Build Your Event with Virtual and Augmented Reality

Virtual and augmented reality continue to evolve and create more impressive events year over year. Advancements in technology have allowed these tools to become more accessible and affordable, even for those with smaller budgets. Virtual reality allows for interactive experiences for attendees, and this technology can be used to build a brand, drive engagement and to give your event that special touch.

AI Chatbots Personalize Events

AI-powered event tools allow for endless possibilities, and can augment an event in many ways. AI technology can be used as a way to stay in touch with event-goes, drive engagement and develop personalized experiences. Chatbots allow attendees to ask questions about events—and to receive fast responses and information.

Facial Recognition Acts as Event Security

Facial recognition technology is becoming an increasingly common way to monitor event attendees and streamline the check-in process as it is a secure means to monitor and address physical security and privacy concerns.

Create Your Custom Event with Diagramming Technology

Event diagramming tools allow teams to collaborate and communicate in real time to lay out events in any manner. This ultimately leads to better planning, and since these tools are becoming increasingly available, it is easier for teams of all sizes to incorporate them into the planning process.

Build Your Event with Virtual and Augmented Reality

Facial recognition technology is becoming an increasingly common way to monitor event attendees and streamline the check-in process as it is a secure means to monitor and address physical security and privacy concerns.

Releasing the Power of Virtual and Hybrid Event Technology

Flexibility and accessibility have allowed virtual and hybrid events to become more and more popular. They allow event planners to connect with a wide audience and event-goers in innovative ways like live streaming and virtual event platforms. Virtual and hybrid events can allow for more cost-effective and environmentally friendly experiences when considering traditional, in-person events. This is certainly a trend to watch in the events industry.

Mobile Event Apps Personalize Event Experiences

The focus has shifted from using mobile event apps to promote successful experiences to facilitating customized, engaging, connected events for all to experience. Features like custom agendas, real-time notifications and calendarizing opportunities can increase attendee satisfaction.

Weave Social Media Into Event Planning

Social media plays a key role in event marketing, allowing planners insight into their promotional efforts. Event planners should be expected to weave a social media strategy into their event plans, including live-streaming video, sharing content generated by event-goers, encouraging online conversations and utilizing hashtags to extend the reach of your posts. As social media continues to evolve, expect to see more of it interwoven into events.

Event Planners Use Technology to Enhance Their Events

Event technology is molding the events space. Technology and solutions are changing the way events are planned, carried out and experienced. Event planners use event management software to create, promote and deliver events. Bravura Technologies provides an all-in-one event management platform that gives users power to enable events at the click of a button.